Tuesday, June 16, 2009

"The Game" Is "This" Close To Getting A New Home On BET!!

Every since the CW Network cancelled the widly successful series "The Game" after a massive "Save the game" campaign....folks have been heavy in letting their voices be heard (me included!) loudly at BET..via message boards, emails and phone calls.

Earlier this year..BET actually showed signs even then that they were interested in trying to obtain the series "The Game" for their network if the CW passed on the show.

So...today..Jawn Murray wrote an interesting piece;...that could have all of us cheering the game for more seasons to come!



Photobucket


Read the full story by Jawn Murray of BV!

Someone once said: "It ain't over until the fat lady sings!"

Though it looked as though the fat lady was tuning up when The CW network canceled the Mara Brock Akil-produced sitcom 'The Game' back in late May, sources tell me that BET may be close to finalizing a deal to actually be the new home of the sports-themed comedy.

On April 28, in my story 'BET & The Game: Is There A Marriage In The Works?' I reported that Debra Lee, CEO of Black Entertainment Television told me that BET had serious interest in acquiring the show.

"We have been in discussions with them. It's a question as to if we could make the budget work," Lee told me exclusively at the time.

Well it looks as though Lee is a woman of her word!

A network source tells me that BET's new co-President Loretha Jones has been aggressively working to secure the budget to make the deal a reality.

"It's closer than most think to being finalized," a network source told me off the record.

From a business standpoint, BET airing a new season of 'The Game' would help kick-start their pursuit to be in the scripted programming business a la TBS and Lifetime.

Additionally, since ratings for the re-runs of 'The Game' on BET outperform most original programming on the network, airing new episodes of the sitcom could be a ratings juggernaut for the channel.

Though this deal is not finalized yet, just know that the final buzzer has not sounded on 'The Game.'

A rep for BET was unavailable for comment at press time.

'The Game' premiered on The CW on October 1, 2006 as a spin-off of the sitcom 'Girlfriends.'

The show stars Tia Mowry, Pooch Hall, Wendy Raquel Robinson, Hosea Chanchez, Coby Bell and Brittany Daniel.

No comments: